So, you may have heard, we're selling limited edition run of graphic tees that feature nine women. When I came up with the idea of celebrating some of the greatest female founders in the beauty industry, past, present, and future, I thought of each representative as a mini case study. Each one of them changed the industry in a fundamental way in such that their mark is still everywhere you look (or will be very soon). I hope you enjoy my blurbs about each of them, and will include links for you to learn more.
-Karen
She changed the industry almost overnight it seems, with one big idea that shouldn't have been as radical as it was.
Shade diversity.
The idea, and accompanying execution was so revolutionary, Time Magazine gave Fenty Beauty the award for best invention in 2017.
I am so happy that LVMH gave her full reign over her brand, cause Bad Girl Ri Ri did good. She set the bar for all new brands and existing brands. You better make a shade for everyone, or else face the wrath of the Internet.
Just like that, Fenty Beauty is the new standard for shade inclusivity
I want to mention that lots of brands have foundations that come in many shades before Fenty came along. But Fenty made it a BIG deal. And launched with that many shades. And every product that launches includes colours that work for every body. It isn't an easy feat because it requires a lot of effort (aka money) from the R&D side.
Read more:
Previously: Emily Weiss
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